Shopify Marketing Expert and Copywriter

Get your Shopify brand’s blogs & emails running like clockwork in the background.

What If You Never Had to Lift a Finger for Your Shopify Marketing? 

When you started your Shopify store, you saw it going far. 

You had a clear vision of your goal…making the world that much brighter of a planet with the product you sell. 

And you truly think the world will be a better place with your product.

That’s because your Shopify product isn’t just another mass-produced Amazon item. 

It’s something you crafted…something born from your creative inspiration AND your own life experiences.

It’s personal. 

So you know firsthand that when people get their hands on your Shopify product, their life quality, happiness, and overall well-being will improve. 

But as you know, running a Shopify store isn’t just a walk in the park.

Maybe You’re Low on Time

There’s so much back-end work to keep your store running smoothly. 

→ Managing orders 

→ Tracking analytics 

→ Keeping an eye on website sessions 

→ Not to mention, Shopify marketing. 

→ Blogs to drive traffic 

→ Emails to nurture your customers 


It can be easy to feel like what started as a desire to sell a simple product becomes an endless cycle of data tracking, Shopify marketing, and content creation.

Maybe You’re Low on Traffic

Or maybe the thorn in your side is traffic. 

We all know that Google can literally feel like a million people just clawing their way to the top. 

So, how do you get there? 

To the top, that is…

Nothing’s worse than having an amazing product to sell that you know will bring a positive impact to people’s lives…

…without the traffic. 

You might be using all the Shopify marketing tools in the book, but if you’re low on sessions, it all just feels like wasted time.

Maybe You’re Low on Conversions

Or maybe your focus is on the actual sale itself. 

If you’ve got some Shopify marketing strategies in place, but your store conversions have little to show for it, nothing feels more defeating. 

At the end of the day, you’ve gotta make ends meet in order to keep this thing going. And if sales are down, chances are, so are your spirits. 

If your passion is getting lost in the mad rush of: 

→ Shopify marketing

→ Vying for website traffic 

→ Or struggling to get sales

…it may be time to partner with a Shopify marketing expert.

Hey, I’m Matt…Your Neighborhood Shopify Marketing Expert

How’s it going? I’m Matt. As a Shopify marketing expert and copywriter, I’m a pro at managing the back end of your Shopify business, so you can keep your focus on the thing that brought you here…your Shopify product. 

If you’re working to keep your Shopify blog afloat and need a little extra hand…

Or if you have an email list that you’re not able to take advantage of by sending regular emails….

…I’m your guy. 

When you work with me, you can expect: 

- Full Management of Your Shopify Blog Marketing 

- Full Ownership of Your Shopify Email Marketing 

All from a pro who trains other copywriters.

COPYWRITERS!
Looking for my copyediting services?

When you work with me you get:

Full Management of Your Shopify Blog Marketing 

→ I research keywords and topics 

→ I write the blogs (and that means me–not AI)

→ I take care of formatting and graphics 

→ I manage all the backend SEO stuff 

→ I track the data, so we know what’s working and what isn’t 

Why Blogs? 

Think of blogs as a gift back to the community…with some real perks for you! 

With strategic content planning, I select blog topics that people are searching for in Google and write about these topics for your blog. This way, your content can rank on Google, bringing you traffic.

With blogs, you can:

→ Become a library of resources for your customers 

→ Generate fresh, new content weekly–so Google recognizes you

→ Bring more traffic to your Shopify store 

→ Use the traffic to lead to conversions and money in the bank for you!

Full Ownership of Your Shopify Email Marketing

→ I craft an engaging opt-in to capture leads

→ I create every email sequence you need to engage your followers 

→ I write all the emails 

→ I add in all the graphics and formatting 

→ I take care A/B testing, so we have hard data on what works

Why Emails? 

Emails are your way to invest in customers who are loyal to your brand. 

Have you ever signed up to join an email list…and gotten crickets? 

That’s a missed opportunity. 

Email is the best way to foster a real relationship with your customers. 

Not to mention, email gives you the power to: 

→ Remind customers of upcoming sales 

→ Push new products 

→ Promote your other content 

→ Remind customers you exist

So, how does all of this translate into your daily life?

Picture yourself with: 

→ No more low-lying stress that you should be doing more with your Shopify marketing. 

→ Time to focus on the ins and outs of your product and what makes it great.

→ Capacity to engage with your customers and ensure a positive experience for them. 

→ Creativity to level up your offers and continue growing. 

If you’re ready to wash your hands of the nitty gritty details of Shopify marketing, let’s get on a call. 

Testimonial

True SEO optimization is a skill that few have mastered, and I believe Matt is among the best.

“[Matt] consistently goes above and beyond to deliver timely content that resonates with our audience. True SEO optimization is a skill that few have mastered, and I believe Matt is among the best. Success in search engine rankings depends on many factors, and finding what works takes experience and dedication. Matt's fluency, originality, and professional writing style are all high-quality traits that we greatly value.” - Sam A.

I Provide Shopify Marketing for Stores Who Sell

Fashion and Apparel - Health and Wellness Products - Beauty and Skincare -
Digital Products - Drinkware and Sustainable Products -
Hobby and Craft Supplies - Tech Accessories

If your passion for your product is being buried by the demands of Shopify marketing, let’s work together to bring your vision to life. Ready to get started?

Brands I’ve Worked With

Portfolio

Blog Content

Blog Posts 80+ (Back Muscle Solutions)

Email Content

2024 Holiday Email (Back Muscle Solutions)

Welcome Email Sequence (KDB Coaching)

2024 Black Friday Email Sequence (Back Muscle Solutions)

Welcome Email Sequence (Back Muscle Solutions)

Valentine’s Day Email (Back Muscle Solutions)

Post Purchase Email Sequence (Back Muscle Solutions)

2023 Black Friday Email Sequence (Back Muscle Solutions)

Website Copy

Website Homepage (The Editing Marketplace)

Website About Page (The Editing Marketplace)

Website Copy (Incarnation Jax)

Sales Page Copy

Accountability Camp Offer (Carley DenBoer Agency)

Your Shopify brand could be next.

Testimonial

If you erased my memory then showed me a blog that Matt and I worked on together, I would think I wrote it all by myself.

“Matt is a dream to work with! He's reliable and flexible with timelines. I'm the type that likes to give input then step back - and the copy is always top notch.

He listened to my preferences and tailored the collaborative experience to me. He elevates copy in a way that feels genuine and “me.”

If you erased my memory and then showed me a blog that Matt and I worked on together, I would think I wrote it all by myself. Seriously, he’s that intentional about finding your voice AND getting the stories /details from his clients so he can create compelling copy.”

- Carley DenBoer, CEO, Carley DenBoer Agency

Services and Rates for Shopify Marketing
and Copywriting

Check out the done-for-you, back-end Blog & Email Packages below. If nothing here floats your boat, I can create a custom package for your Shopify business.

Every Blog Package Includes:

Copywriting & Back-End Services: Each Shopify Blog Marketing Package below is done for you from the ground up–from first draft to publishing. 

Keyword Research → Only use topics that generate traffic. 

Topic Generation & Content Calendar → Never run out of topics to help educate your customers. 

Back-linking to Other Articles in Your Shopify Blog → Boost SEO for all of your articles, and show readers your other resources. 

Continuous Backlink Management → Updating your blogs to link to new ones is a full-time job. Allow me. 

Title Tag → Use an SEO-friendly title. 

Meta Description → Get your audience’s attention, so your blog gets clicks. 

Custom URL Slug → Optimize SEO all the way down to the URL slug. 

Image Alt Texts → Use images as an opportunity to boost your SEO. 

2-3 Unique Images for Each Article → I’ll take care of adding images for your articles, so you won’t have to. 

Article Formatting → I’ll ensure the blog looks pristine and ready to publish. 

Article Scheduling → I’ll schedule blogs on a routine schedule, so it runs like clockwork. 

SEO Back-End Work on Shopify → I’ll manage the whole back-end, so it’s a breeze for you. 

Thorough Data Tracking → I’ll take care of making sense of all the data Shopify gives you, and we’ll use it to optimize your Shopify marketing.

Every Email Package Includes:

Copywriting & Back-End Services: Each Shopify Email Marketing Package below involves me writing, formatting, and publishing–everything involved in getting these emails written and sent through Klaviyo. 

Monthly Content Strategy & Calendar → I create a monthly content calendar that uses data and customer information, so you never run out of rich content to engage your customers. 

A/B Testing → I’ll test subject lines and email content, so we know what’s getting viewed, clicked, and what’s leading to sales. 

Email Formatting in Klaviyo → I’ll take care of all the back-end Klaviyo work

Images for Your Emails → I’ll generate images for your emails, so you don’t have to. 

Monthly Analytic Report → We’ll use the data from the month to assess data, refresh, and do it all over again! 

See what your Shopify marketing budget can get you, or contact me to design a custom package.

Blog & Email Combo Package - Gold Level: $10,000 / month

  • 8 Blogs / Month 

  • 8 Emails (Stand-alone or in a Sequence) / Month 

  • 1 Marketing Strategy Call / Month 

  • Full Shopify Blog Management 

  • Full Klaviyo Email Management

Blog & Email Combo Package - Silver Level: $6,000 / month

  • 4 Blogs / Month 

  • 4 Emails (Stand-alone or in a Sequence) / Month 

  • 1 Marketing Strategy Call / Month 

  • Full Shopify Blog Management 

  • Full Klaviyo Email Management

Blog Package - Gold Level: $5,000 / month

  • 8 Blogs / Month

  • 1 Marketing Strategy Call / Month 

  • Full Shopify Blog Management

Blog Package - Silver Level: $3,000 / month

  • 4 Blogs / Month

  • Full Shopify Blog Management

  • 1 Marketing Strategy Call / Month 

  • Full Shopify Blog Management

Email Package - *Elite* Level: $8,500 / month

  • 8 Stand-Alone Emails / Month 

  • 1 New Email Sequence / Month 

  • 1 Marketing Strategy Call / Month 

  • Monitor and Refresh Current Flows 

  • Full Klaviyo Email Management

Email Package - Gold Level: $4,000 / month

  • 8 Emails / Month 

  • 1 Marketing Strategy Call / Month 

  • Full Klaviyo Email Management

Email Package - Silver Level: $2,500 / month

  • 4 Emails / Month 

  • 1 Marketing Strategy Call / Month 

  • Full Klaviyo Email Management 

If one of these packages fits your fancy, let’s get on a call to start strategizing your Shopify marketing plan.

If none of these packages are vibing with you, I offer custom packages based on the needs of your unique Shopify store. Let’s get on a call to see what we can work out. 

Testimonial

“I would be stuck with an underperforming website without [Matt’s] skills.”

“I knew my website was out of date and didn't communicate well.  [Matt] sat down with me and listened well to what I was trying to communicate…and he crafted writing that communicated succinctly but effectively. 

I also knew that we were not finding our potential target audience, so he did the research and made sure that we had the right words to optimize SEO.  While we were using key search words, it did not make the text copy awkward or clunky.  

Matt communicated with me and was very responsive when my leadership team gave feedback to the first draft. He received feedback, worked to refine the copy where people felt changes needed to be made and helped us think about how to make our website more interesting and engaging.

I am grateful for Matt's help and know that I would be stuck with an underperforming website without his skills.” - Paul, Incarnation Jax

In addition to blogs and emails, I also offer other copy to help your Shopify marketing strategy. Check out the details below.

Landing Page / Sales Page: $900

Launching a new product and need a Shopify marketing campaign to get it started? 

Let’s use the power of a Landing Page. 

I’ll write a from-scratch Landing Page for you, and you'll get: 

Strategy Call → You and I will talk in detail about your new product, so I get clear on your audience, tone, goals, and everything you want to emphasize in the sales page. 

Customer Research → I’ll do a deep-dive into testimonials and use these to highlight all the benefits of your new product. Or I’ll get testimonials for you if you don’t have any yet! 

Customer Interviews → I interview 5 customers and gather information to make sure your copy reflects all the little details that make your audience unique. 

SEO-Optimization → I add SEO optimization to ensure your Landing Page is discoverable on Google 

Custom Copy → I’ll write the copy from the ground up, crafting a persuasive argument that gets your audience jazzed up about your new product and hitting “Buy Now!”

Website Copy: $400 / Page

If you need copy for your Shopify website, let’s have some fun with it. I’ll share your story, highlight the best features of your products, and add all the SEO magic to your website.

Keyword Research → I’ll position your website for high traffic by using keyword research to drive the copy.  

Title Tag → Use an SEO-friendly titl. 

Meta Description → Get your audience’s attention, so your blog gets clicks. 

Image Alt Texts → Use images as an opportunity to boost your SEO.  

Custom Copy → From “About Me” pages to product descriptions, I’ll use your website to share your story, your products, and your content. 

Let’s collab.

Hey, I’m Matt. 

Former English teacher turned Shopify marketing expert and copywriter. 

I spent my life teaching other people how to write.  

Till I got to the point where I knew it was time for me to be the one doing the writing. Now, I help entrepreneurs and business owners like you own your marketing process by providing you with:

→ Quality copywriting that jives with your audience and gets conversions

→ And all the back-end work that goes into getting this writing seen by your loyal customers

I also still get my teaching fix by providing copyedits for other copywriters. I’ve edited hundreds of pieces, coaching other copywriters in skills they need to succeed.

If you have a product you’re obsessed with, and you need someone to help you write about it in a way that: 

  • Captures your voice 

  • Shares your story 

  • Shows your passion 

  • Highlights your product 

My promise to you is that I’ll pour everything into the copy I write for you…so it does exactly that. 

Let’s partner together to make this world a brighter place because of your Shopify store. 

Why pick me instead of that OTHER Shopify marketing expert in your next tab?

Why pick me instead of that OTHER Shopify marketing expert in your next tab? 

✔️ I’m easy to work with: I’m personal. I’m good at communicating, and I love digging into what makes your business tick. Sometimes, all it takes is the right support to see more opportunities for growth.

✔️ I’m thorough: I’ll always go the extra mile to write in a style that fits your voice and your brand. 

✔️ I’ll help you figure out the bigger picture: Together, we can look at your larger goals and set up smaller steps, developing a clear marketing strategy that gets results.

✔️ I’m a Write Your Way to Freedom Certified Copywriter

✔️ I’m also a Write Your Way to Freedom Editor. I use my writing expertise to train OTHER copywriters.


“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.”

Testimonial

Matt takes topic research seriously, which gives his articles higher context and quality than most.

“Matt is very thoughtful and diligent in his writing. He takes topic research seriously, which gives his articles higher context and quality than most, and he takes pride in aligning his tone and style to our brand. He is also pleasantly receptive to feedback and even encourages it.” - Ben A., Back Muscle Solutions

FAQs

  • Shopify marketing means promoting your Shopify brand and product through the use of Shopify’s built-in blog features as well as emails from an email service provider. Most Shopify brands use Klabiyo for their Shopify email marketing. And then, of course, there are tons of other ways that you can use great copy to market your Shopify brand!

  • If you've already got a good thing going with your Shopify store, adding in Shopify marketing tools can truly enhance your work.

  • As you can see in my “Services & Rates” section, costs vary based on the Shopify marketing package you want–and whether or not you want Shopify blog marketing or Shopify email marketing.

  • I might be biased, but I truly believe the best marketing for Shopify isn’t using AI to write your copy. I also don’t recommend working with writers who join “writers for hire” platforms, call themselves a copywriter, but don’t have any training to back up what they do. As you can see in my bio, I’m a Write Your Way to Freedom certified copywriter, which means I’ve spent hours on professional development through the course and ongoing education. I’m also surrounded by a community of other copywriters.

  • One of the best ways to attract customers to Shopify is by getting an SEO-optimized blog up and running. SEO-optimized blogs generate traffic and bring people to your resources and websites, so they can learn about your brand.

  • Blogs are one of the best strategies to get your Shopify store noticed. Google likes to see that you’re giving back to the community and producing valuable content for people to see. This will help you rank higher and get you discovered

Book a Strategy Call

Here’s what to expect when you book a strategy call with me: 

  1. You’ll get a link to my Calendly page. 

  2. There, you’ll see 30-minute slots for you to schedule. 

  3. On the day of our call, we’ll hop on a 30-minute, free Google Meet call. 

On the call, you can share: 

  • The goals for your Shopify business

  • Places where your Shopify marketing strategy is getting stuck 

  • Any questions you have for me

I’ll share: 

  • All my best insights into your unique situation

  • Tips for running your blog or email flows

  • Any advice you want!

Get In Touch.